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"Creativity can solve any problem." - The Harmonie Park Team
Harmonie Media Group
Since the beginning of American popular music, the Detroit music culture has influenced every genre of music with its rich history of artists, songwriters and producers. Along with automobiles, “Motown” music has long been the “DNA” of Detroit, Michigan. Harmonie Park Music, LLC (“HP”) is nestled in the epicenter of such a dynamic. With the adoption of the Michigan Film Incentive Act in April of 2008 and its robust 42% production credit on film and “entertainment” productions including music and events, Michigan is quickly becoming a production haven for film and entertainment leaders.
HP is on a fast track to take advantage of the healthy credits available to music and entertainment visionaries by positioning itself as one of the leading experts. Add in cutting-edge creative advertising and branding abilities along with innovative consulting savvy to the HP business mix and you have the makings for a fresh, innovative and powerful multi-media entity to uniquely position in the marketplace.
With a management team of award winning music, advertising and consulting professionals, cutting-edge technology and on-the-edge marketing strategies, a new breed of company emerges – one that does not exits in the marketplace. Nowhere else will you find music, entertainment and communications all wrapped up in one entity.
Geographically, the area in Detroit known as “Harmonie Park” is located at the foot of what was once called, Black Bottom and Paradise Valley, where much of early American popular music was cultivated in the 1940’s, 50’s and 60’s. It is now at the heart of the newly named “Paradise Valley Entertainment and Cultural District” in downtown Detroit.
For the last fifteen years brothers Mark Pastoria and Brian Pastoria, as part of Harmonie Park Music & Advertising, have helped carry the torch of Detroit’s incredible music legacy and are the premier Production Company and Studio in Detroit. With new partner Jeff Holme and the launch of UDetroit at the Harmonie Park Media Center & the UDetroit Network the new HP vision is set to launch as The Harmonie Park Media Group.
The committed professionals at Harmonie accept only the highest level of performance for team members. This business culture expectation, or HP “DNA,” will keep the Harmonie brand and work product pristine and ensure only the highest quality and results. Whether helping local and national brands with their advertising, launching an emerging recording artist, working with legendary artists like Aretha Franklin and Dave Mason, creating musical education programs or working on movie soundtracks, HP has a growing profile in the music, advertising and entertainment industry.
The Harmonie Media Group is the one-stop shop consultant for the emerging Music and Film Industry tax rebates which are the highest anywhere at 42%. HP is a powerful and effective partner to have when it comes to solving all music, video, creative, strategic consulting, database marketing or social networking needs.
The Harmonie Media Group specializes in music and leading edge creative marketing and advertising solutions. As a leader in the industry, it recognizes the new frontier in communications and the merging of the advertising and entertainment businesses and brands. The Harmonie Media Group integrates all forms of communications “in harmonie” to maximize, define and articulate the centrally driven authentic expression of a brand’s identity. The Harmonie Media Group is a full service dynamic team in which an enterprising spirit, fuels the drive to deliver beyond expectations.
Harmonie Park Music has gained a reputation as a premier music and creative group for the advertising and recording industry.
Harmonie Park Music is a leader in audio recording and music production. From song and music branding for commercial, film, video, radio, corporate, sports and special events to providing the most creative, efficient and comfortable environment for recording artists, Harmonie Park Music delivers it on time and on budget.
Nestled among the tree-lined side streets of downtown Detroit’s cozy Harmonie Park is the aptly-named Harmonie Park Studios. Open since 1996 and run by Mark Pastoria and Brian Pastoria. Harmonie Park has recorded some of the music industries top acts such as Aretha Franklin, Eminem, D12, P Diddy, Will.I.AM, The Black Crowes, Tori Amos, The Four Tops, Grand Funk Railroad, Mötley Crüe, Missy Elliott, Ben Folds Five, Dave Mason, Everclear, George Clinton, Elliott Smith, Karen Clark and her daughter, rising gospel star, Kierra “KiKi” Sheard.
Marquee names in the producer world like Rodney Jerkins, Michael J. Powell, P Diddy and others have also been a mainstay of the Harmonie Park sound. Mark Pastoria recently won a Grammy for his work on Ms. Franklin’s award winning track “A House is Not a Home” from the Luther Vandross tribute album. The song was also prominently featured on this year's televised American Music Awards.
Mark & Brian Pastoria have a long background in the music business, starting their first band in grade school, and becoming founding members of Detroit bands Adrenalin & DC Drive, eventually getting signed to major label recording deals and touring with artists like Aerosmith, Bob Seger. Over the last 10+ years they have successfully moved into the production & advertising business.
Brian Pastoria attributed the company's recent successes to a unique out of the box approach. "We like to bring major label talent to the ad world. Music is the cornerstone of what we do here but we have some great creative people that enable us to take great ideas and produce them for all mediums under one roof." Pastoria said.
Mark Pastoria said "The business is coming together with the benefit of repeat clients and a longer track record. Clients also seem to like the urban setting."
Chuck Alkazian, a senior audio engineer and a producer for competitor Midwest Pro Audio in Canton Township, said “Harmonie Park has a good reputation in the recording business and is known for outstanding music branding for commercials. An urban setting sets the right tone and is often more convenient to local artists and advertisers.”
Harmonie Park Music is a powerful and effective partner to have when it comes to solving all your music needs. Contact us!
Office PH: 313-965-4343
Fax: 313-963-4882
“Music is harmony, harmony is perfection...”
- Henri Frederic Amiel
The Harmonie Park Creative Group is a committed group of professionals taking “The Creative Group” to another level. All of your creative needs are met under one roof including television and radio production. We know the needs of today’s client needs; Creative, fast and affordable.
Whether it is helping local car dealers with their advertising, or launching an emerging Detroit recording artist, working with legendary artists like Aretha Franklin, or working on movie soundtracks, Harmonie Park has a growing profile in the advertising and entertainment industry.
Launched in 1996 with a recording studio in Harmonie Park, the business has since expanded as a full service creative group with a proven track record that now includes Film and Video Production, Editing, Graphic Design, E-Services, and Marketing and Media Strategy.
Some of the company's success stories include music branding for a popular series of commercials for Michigan Lottery, Birmingham Chrysler Jeep, McDonalds, MotorCity Casino and songs for DTE Energy Co., Jorgensen Ford, Jim Causley Pontiac, SMART Bus, UAW Ford, local radio personality “Mason”, Coca Cola and a host of others.
A powerful creative commune has come together in Harmonie Park. Give us a call!
Office PH: 313-965-4343
Fax: 313-963-4882
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Current Location
Detroit MI
Website
http://www.udetroit.com
http://www.inthed.tv
http://www.harmoniepark.com
http://www.myspace.com/harmoniepark
http://www.youtube.com/bpastoria
http://www.youtube.com/smokeyhp
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